Digital Strategy
Before you spend a dollar in the digital space, you need to have an airtight digital strategy. Techtris will analyze your website, brand, and online presence to develop creative strategies and data-driven campaigns that best meet your goals.
At Techtris, we think like entrepreneurs and help businesses develop strategic, measurable, achievable roadmaps to success in the digital world.
What We Do
True success can only be achieved through proper planning. We’ll research your business and industry, then help you create and implement a digital strategy that meets your unique needs.
Whether you have an established brand that needs to grow or are starting from scratch in securing you market share, our digital strategy team can help. Our strategic services include: business consulting, brand strategy, information architecture, user experience, and content strategy.
How We Do It
Business Consulting
Our digital strategists work will work with you to determine which online channels and initiatives to leverage. Think of us as a partner who can see your business from new angles and find opportunities where you may not see them.
By defining your business and customer goals, researching your target audience and identifying trends and changes in industry, our team will take care of all the legwork so you can focus on running a successful business.
Brand Strategy
Improving a brand’s image is all about telling a better story. We’ll work with you to create or redefine your brand by developing customized strategies to get your unique story told.
Our team will perform a full industry analysis and conduct research on your competition to determine where you currently stand in the market, where you need to go, and how you can get there faster.
Information Architecture & User Experience
To offer users the best digital experience, you need to understand them on a personal level. What do your users want to see? How are they using your products? Where is the experience falling short? We pride ourselves on understanding web users, and creating websites which provide an engaging and positive User Experience (UX).
By defining user personas and creating wireframes early on, we are better-equipped to architect sites that are easy to use and welcoming to visitors. We focus on the end-user as we build, helping us develop an information architecture (IA) which is natural and intuitive for your prospective customer to navigate and for the search engine spiders to crawl.
Content Strategy
The final piece of the digital strategy puzzle is providing your perspective customers with valuable, engaging and well-structured content. We give your audience the information they need to make the decision to buy from you.
We develop content strategy plans and maps to facilitate the creation, curation and management of your website’s on-page resources which include on-page written content, images and videos.